Marketing Information

Paper Summary:

This paper discusses the different approaches to the marketing of information. The discussion explains the theories that explain how to market information and provides real-life examples of how it has been done successfully and unsuccessfully. In addition, the paper focuses on how information may have to be dealt with differently from other products or services.

From the Paper:

"Marketing is the process by which products or services are advertised to an audience. Marketing can take on the form of print advertising and commercials along with a myriad of other forms of advertisement. The four Ps of marketing are price, promotion, placement and product. The four C's of marketing are commitment, change, connection and consistency. When discussing the marketing of information, one must utilize the four P's and the four c's to devise a plan that is precise and efficient. Information marketing must emphasize the advantages of the product. It must also promote the product in a way that is appealing to the ideal demographic."

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