Examines basic marketing principles including the "four Ps" as applied to the office furniture industry.
Written in 2009; 2,255 words; 5 sources; APA; $ 69.95
Paper Summary:
This paper explains that the target market for office furniture is high-end buyers because they understand the ergonomics and technology built into the products and its fine design craftsmanship. Next, the author reviews the basic elements of product, price, place and promotion. The paper indicates that the best marketing strategy is to promote this product in specialty distribution channels to address the needs of the target market.
Table of Content:
Marketing Section
Target Market
Product
Price
Place
Promotion
Marketing Strategy
From the Paper:
"The pricing strategy focuses on maintaining an understanding of the high-end buyer's purchasing trends. Many of the customers indicated in the target market enjoy shopping from the comfort of their own home or office so competitors listed in sales catalogs are closely monitored to ensure that our prices remain competitive in the market. Generally when customers are perusing a catalog of this sort, price is a major issue since quality is not as apparent as with in-store purchases."
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