Mainstream Television Commercials

Advertising > Gender Issues
Advertising > Product-Specific

This paper analyzes television commercials, which were aired during an episode of "CSI: Miami", a prime time television show, on September 19, 2005.

1,790 words () | 9 sources | MLA | 2005 United States

Paper Summary:

This paper explains that three types of commercials, aired during "CSI: Miami" on September 19, 2005, were aimed at selling female products, male products and the TV station itself. The author points out that these commercials were structured to appeal specifically to either males or females. The paper relates that commercials geared to attracting women are more populist in that they appeal to the female drive to visually fit in with the expectations of American society. The author states that commercials geared to attracting men are more elitist in that they are based on the motivation to have the bigger and better product so they will be the source of envy for others. The author underscores that both methods do not attempt to sell a product that the viewer may necessarily need, but rather sells the social implications that come with the acquisition of the product.

From the Paper:

"The clothing commercials flaunt women that are single digit sizes strutting around while men check them out in their brand new attractive JCPenny and Marshalls Fall wear. They are always smiling and laughing as they dance around looking very comfortable and self confident. The colors used in these commercials complement the models. Since it is an autumn line, the ad is filled with earth-tones. For example, a red haired model is wearing a red scarf and a brunette is wearing a brown sweater. The colors support the models to show them in their best light, thus amplifying the attractiveness of the clothing being sold."

Sample of Sources Used:

Barthel, Diane. "A Gentlemen and a Consumer." Signs of Life in the USA: Readings on Popular Culture for Writers. 4th ed. Ed. Sonia Maasik and Jack Solomon. Boston: Bedford/St. Martin's, 2003, 171-181.
CBS. Advertisement. CBS. 19 September 2005
Chevrolet. Advertisement. CBS. 19 September 2005
"From the Grave." CSI: Miami. CBS 19 September 2005
GMC. Advertisement. CBS. 19 September 2005

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APA Citation:

Mainstream Television Commercials (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Analytical-Essay-Mainstream-Television-Commercials/103357

MLA Citation:

"Mainstream Television Commercials" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Analytical-Essay-Mainstream-Television-Commercials/103357>