MTS Allstream: Marketing Analysis

Paper Summary:

This document discusses MTS Manitoba Telecom Service relative to its product pricing and scheme. The various levels of product characteristics are first established vis-a-vis core, actual and augmented. The other components of a marketing plan are discussed including pricing, promotion and place (distribution). Finally, how these aspects of the company's marketing components have affected business strategy and marketing are examined in detail.

Outline:
Abstract
The Product
Pricing
Channels of Distribution
Promotion
Product Positioning
Buyer Behaviour
Market Research

From the Paper:

"MTS offers this plan to address that segment of the market that may have a limited or irregular income, such as a student or homemaker and who prefers to purchase anytime minutes upfront. This plan is $25 for every 200 minutes of use regardless of time or weekday. Telusmobility offers a comparable service with somewhat more flexibility. Its Pay & Talk plan can be purchased in various pre-paid card formats such as in $25 or $10 cards for a set amount of pre-paid minutes."

Sample of Sources Used:

• Armstrong, G. & Kotler, P. (2006). Marketing: an Introduction. 2nd Canadian Edition, Pearson-Prentice Hall; Toronto.
• MTS Allstream. (2006). Investors (online). Retrieved November 10, 2006 from: http://www.mts.mb.ca/portal/site/
• Population growth. (2006). Statistics Canada (online). Retrieved November 10, 2006 from: http://www40.statcan.ca/ l01/cst01/demo31a.htm
• Telusmobility. (2006). Telus Products & Services. Retrieved November 10, 2006 from: http://www.telusmobility.com/ mb/prod_index.shtml

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