An examination of low and high price marketing strategies.
Written in 2008; 1,888 words; 8 sources; APA; $ 60.95
Paper Summary:
This paper examines the concept of marketing strategies affecting the business environment. The paper explains that today's companies have understood the true value of the customer and try to adapt their products to best satisfy the needs of their clients. The paper also points out that a current feature of this marketing change is that of a single company manufacturing and selling both low cost as well as high price products. The paper then looks at how the strategy is implemented in order to maximize organizational profits through the expansion of the target market, the customer palette, the market share and consequently the increase of investors' interest.
Outline:
1. Abstract
2. High Cost Products
3. Low Cost Products
4. Low and High Cost Products
5. Conclusions
From the Paper:
"There are a wide range of companies selling high quality products at even higher prices. These companies are generally international conglomerates, with a well established reputation. Aside from the high quality, customers pay the high retail price as it gives them the right to own and enjoy an international brand. In addition, these products are somewhat modern and fashionable and offer buyers the status of wealthy individuals. Companies understand as such the customers' need of belonging to a certain social group and making a statement and deliver them the products which come to satisfy these needs."
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