Logical Fallacies in Business Reporting

Paper Summary:

Although the reporting of facts and figures is often thought of as an objective science, quite frequently even business reporting is characterized by logical fallacies, including but not limited to, appeals to ignorance, hasty generalizations, and ad hominem attacks. This paper argues that these logical fallacies are particularly common and pernicious in business reporting because of the frequently technically complex nature of the subject matter in regards to facts and figures, combined with the emotional texture of business reporting that involves the fabric and texture of individual lives. The paper shows that reporters wish to attract attention and render complexities comprehensible, but frequently fall into logically fallacious traps to accomplish these objectives. The paper provides examples from business reports to elaborate on the ideas.

From the Paper:

"This is particularly important to remember when reading the business section about distasteful individuals, because it is tempting to assume, when hearing about past dirty dealings, to either discount all of the information brought up by the person, because of the past character of the potential economic criminal, or to assume that he or she knew everything about the dark corporate dealings at the company. Even the lack of evidence is made to sound dark in the above-cited article's rhetoric: "Considering that he was the driving force behind Enron's growth, the micromanaging former CEO did an amazing job of distancing himself from its decline. He stopped selling stock four months before Enron collapsed "and left the company entirely two months beforehand. He rarely used e-mail. His signature is conspicuously, and uncharacteristically, absent from the approval sheets for some of Fastow's most controversial deals." ("Who Will Fastow implicate"? January 19, 2004, Business Week Online retrieved on January 19, 2004 at http://www.aol.businessweek.com/bwdaily/index.html#top) The ad hominem attack is generally used as a kind of intellectual shorthand, equating man with message, rather than trying to understand the business at hand."

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