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Locating Youth Culture as a Marketing Perspective

# 141842
An examination of youth culture as a target market.
2,000 words (approx. 8 pages) | 3 sources | MLA | 2008 | United States
Published on: Jan 01, 2008

Paper Summary:

The paper asserts that the concept of youth culture as a separate entity within the broader demographic of the US population is tenuous at best because it shifts constantly from one point to another. The paper discuses how at times, various groups co-opt what they perceive to be youth culture for their own unique and idiosyncratic purposes: "Through magazines, music, sit-com style videos, cartoons, and other media, Focus strives to construct an alternative Christian youth culture that mirrors secular culture's style and consumption habits" (Hendershot par.5). The paper also looks at the current trend in Hip-Hop to turn its primary audience, a grand collage of youth from across the various demographics making up the US population, into one conceptual body comprising a unique youth culture all its own (Taylor and Taylor).

From the Paper:

"The concept of youth culture as a separate entity within the broader demographic of the US population is tenuous at best because it shifts constantly from one point to another. At times various groups co-opt what they perceive to be youth culture for their own unique and idiosyncratic purposes: "Through magazines, music, sit-com style videos, cartoons, and other media, Focus strives to construct an alternative Christian youth culture that mirrors secular culture's style and consumption habits" (Hendershot par.5). Just as likely is the current trend in Hip-Hop to turn its primary audience; a grand collage of youth from across the various..."

Cite this paper

APA Citation:

Locating Youth Culture as a Marketing Perspective (2012, April 01). Retrieved May 21, 2012, from http://www.academon.com/Analytical-Essay-Locating-Youth-Culture-as-a-Marketing-Perspective/141842

MLA Citation:

"Locating Youth Culture as a Marketing Perspective" 01 April 2012. Web. 21 May. 2012. <http://www.academon.com/Analytical-Essay-Locating-Youth-Culture-as-a-Marketing-Perspective/141842>




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