Liz Claiborne, Inc.

Paper Summary:

The paper relates that it is questionable whether or not Liz Claiborne, Inc., the international fashion apparel and accessories company, can maintain its streak of quarterly sales increases due to increased competition and cut-rate pricing. The paper presents an external factor evaluation matrix, internal factor evaluation matrix, a SWOT matrix and an analysis of the retail apparel industry using Porter's Five Forces. The paper shows how despite the competition, there are a variety of opportunities that Liz Claiborne can capitalize on, with a variety of strengths at their disposal.

Outline:
Introduction
External Factor Evaluation Matrix
Internal Factor Evaluation Matrix
SWOT Matrix
Porter's Five Forces
Conclusion

From the Paper:

"The key external factors affecting Liz Claiborne, Inc. vary greatly. Growth in online spending, growth in the retail apparel industry, with a 21.3 percent growth from 2002 to 2007 (Leonard, 2007, p. 118), growth in the Asian retail sector, growth in mass merchandising retailers, and increased demand for high quality, low-cost apparel are important opportunities the company can't afford to miss. Threats to the organization involve: the economic slowdown in the United States, increase in counterfeit products, increased competition from regional and international competitors, a decline in the world's cotton production ("Liz Claiborne", 2008), and increased shipping costs. When assessing Liz Claiborne's effectiveness using an external factor evaluation (EFE) matrix, it becomes clear there are several areas where the organization could improve."

Sample of Sources Used:

• Leonard, J. Liz Claiborne, Inc. 2005. ed. David, F.R. (2007). Strategic management, Custom edition (11th ed.). Upper Saddle River, NJ: Pearson.
• Liz Claiborne, Inc. (2008). Marketline. Retrieved March 21, 2008, from Marketline database.

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