An analysis of the management style, culture and internationalization strategies at Lincoln Electric.
Written in 2009; 3,119 words; 5 sources; APA; $ 90.95
Paper Summary:
The paper discusses how Lincoln Electric's success was due to its innovative management style, culture and the incentive system, and in particular, the company's founding philosophy based on employee motivation. The paper then deals with Lincoln's internationalization fiasco where the management imposed its domestic management styles and compensation methods on foreign operations, with no success. The paper outlines the resulting international strategy that was pursued in order to improve the international operations. The issues that the company faced in entering the Indonesian market ae also explored and recommendations to resolve those issues are offered.
From the Paper:
"Lincoln was able to grow and proper for so long because of the innovative management style and culture and the incentive system. This had a highly positive effect on employee motivation and thus their productivity. As a result, productivity at the company was increasing at twice the rate of benchmark manufacturing companies. The innovative management style and culture was based in erasing hierarchical distinctions and building an approachable management style. This created trust between the employees and the management. As a result, the employees were opposed to the process of unionization and organization-wide cooperation was maximized. Open communication was regarded as essential and everyone in the management from the CEO down worked in direct association with the employees. Because of the effective communications structure, the employees were able to link their work to the strategic focus of the company."
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