Krispy Kreme Doughnuts

Paper Summary:

The paper reveals that the Krispy Kreme company's annual reports present a strong company with strong financial highlights. The paper looks at the corporation's depreciation costs, value of their stock and the continuously ascendant trend in both cash flow as well as income capable of paying up their debts. The paper discusses the management, which is formed of highly skilled executives and notes that an important risk facing Krispy Kreme shareholders is the management's determination to commit to long-term success. The paper then explains how the accounting managers at Krispy Kreme must evaluate and limit this risk from several perspectives.

From the Paper:

"Krispy Kreme Doughnuts is a chain of doughnut stores founded in 1937 and based in Winston-Salem, North Carolina. The company has been met with both success as well as shortages, but along the years has managed to stay on top and became an international brand. "Krispy Kreme's greatest asset is their image and brand name. These are essential for attracting new customers and retaining old ones. Krispy Kreme's competition is limited to non-existent because they have been successful at differentiating themselves from all other doughnut retailers" (Diab, 2002). The company's annual reports present a strong company with strong financial highlights."

Sample of Sources Used:

• Diab. D., 2002, Analysis and valuation of Krispy Kreme, Angel Fire, http://www.angelfire.com/indie/dannydiab/fin821kkd.htm#_ftn1 last accessed on February 11, 2008
• U.S. Labor Department, 2007, Accountants and Auditors, http://www.bls.gov/oco/ocos001.htm last accessed on February 12, 2008
• Krispy Kreme Doughnuts INC - KKD, Form 10-K, SEC Fillings, retrieved from http://www.krispykreme.com/investorrelations.html on February 11, 2008

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