J. C. Penney Company, Inc.

Paper Summary:

This paper traces the development of the J.C. Penney Company, an American department store chain founded in 1902, from its origin in Kemmerer, Wyoming, to its expansion into one of the most powerful discount merchandise and general retail companies in the U.S.A. J.C. Penney has stores in nearly every major metropolis nationwide, the largest catalog business, an Internet store and home furnishing television shows; however, the author states, Penney is not immune from the effects of the economic down turn. The paper describes the ways that this company is managing by rethinking its current structure and market campaigns, by opening and closing stores and by laying off employees.

Table of Contents:
Recent History of J.C. Penney
Success at the Turn of the Century
Economic Woes for the Corporation
J.C. Penney in the Market

From the Paper:

'Although the company exhibits much higher grosses after buying out a number of smaller corporations, the profit J.C. Penney experiences after selling those corporation's products under its own name are not as great, as much of the earnings are due to the manufacturers and original corporations. In addition, the recent economic woes have also taken a serious toll on the J.C. Penney organization, as consumers are not as plentiful as they were just a few years ago. J.C. Penney continues, however, to offer new products, and merge with older companies."

Sample of Sources Used:

• Fox, K. A. (1994). Urban-regional economics, social system accounts, and eco-behavioral science: selected writings. Ames, IA : Iowa State University Press.
• Hare, Bill. Celebration of Fools: An Inside Look at the Rise and Fall of JC Penney. New York: Amacom. 2000.
• Orley, Amos. Economic Literacy. Hawthornel, New Jersey: Career Press, 1994.
• Verecky, Betsy. JC Penney 1st-quarter profit falls on pension expense; will miss Wall St. full-year Estimates. Orlando Sentinel, 15, May, 2009.

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