"It's a Small World": The Globalization of Disney

Paper Summary:

Many Americans and others around the world grew up knowing and loving Walt Disney and the world that he created. From 1955, when Disney opened his first theme park in Anaheim, California, there was the thought that Disney would reach around the world, as many visitors from around the world came to visit the park in Anaheim and the duplicate park in Orlando. Disney proved it could move around the world and, therefore, opened its first international park in 1983 in Tokyo, Japan and then in Paris, France in 1992. There are many issues that Disney experienced with both of the international parks, but most notably, the one in France. This paper discusses Disney's experience in France, the global impact of Disney's business, as well as the evolving nature of the global economy and its effect on Disney's operations.

From the Paper:

"First, Disney is constantly looking for ways to build their business on a global level as over the past 20 years the business of Disney has grown from Anaheim to Tokyo to France and beyond. Only three years after the expansion of Disney's park system to Tokyo, Japan, Disney looks to take on Europe. Disney felt that Europeans should be the next to fall more in love with Disney. "When word got out that Disney wanted to build another international theme park, officials from more than 200 locations all over the world descended on Disney with pleas and cash inducements to work the Disney magic in their hometowns" (Huey, 1995). Because of the economic impact felt in Tokyo with the addition of the theme park there these officials wanted to realize the impact of a large global corporation in their respective communities and countries, however Disney was already looking toward France. Although there was a slow start due to cultural differences the park begins to show a profit and increase the global presence of Disney."

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