Investor Relations

Paper Summary:

In this article, the writer notes that maintaining contact with current and prospective investors is a critical aspect of maintaining strong company growth, especially given the increasingly beleaguered economy and the diversity of global investment opportunities. The writer discusses that the need for a public relations department to maintain strong, positive investor relations is becoming an increasingly critical focus of major organizations, particularly given the recent spate of scandals and an increased interest on the part of shareholders regarding the moral polices of companies. The writer maintains that public relations specialists in investor relations must work to monitor the company's reputation amongst investors, work to enhance the company's image in the financial community and media and convey a reputation of stability and trust to investors. The writer concludes that from crisis management in light of a scandal, to slow and steady education and reputation enhancement, investor relations will become an even more critical aspect of a company's public relations strategy in the future, motivating more and more universities to offer special coursework and certification in the field, as well as drawing more and more individuals to specialize in this area.

From the Paper:

"Ignoring such comments, or worse, threats of legal action against supposed slanderers, rather than proving helpful have instead damaged many company's reputations and brought the need for public relations with investors to the forefront. In contrast, through careful monitoring of such sites, companies have been able to nip potential public relations problems in the bud. An article critical of Home Depot Inc. was followed by 7,000 negative posts on one website. Urged on by his public relation specialists ..."

Sample of Sources Used:

• Dowling , Graham & Warren Weeks. (2008, Spring). What the media is really telling you about your brand. MIT Sloan Review. 49. 3.
• Christopher L. Martin and Nathan Bennett (2008, March 10). What to do about online attacks.Wall Street Journal (Eastern Edition), p. R.6. Retrieved June 8, 2008, from ABI/INFORM Global database. (Document ID: 1442818571).
• "UC Irvine extension presents first and only online program in investor relations." (15 Jun 2006). Business Wire.

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