Internationalization of Thomas Pink

Paper Summary:

This paper discusses the internationalization of London's famous shirt maker, Thomas Pink. It describes a background of the company and some of the reasons for the company's success. The paper then looks at how the company has developed since its establishment and describes its internationalization process. Finally, the paper discusses the effect of the market and the consumer on the company's success.

Table of Contents:
Introduction
Internationalization Process
Thomas Pink Internationalization Push and Pull Factors
Political Factors
Economic Factors
Cultural Factors
Competitors
Apparel Market
Consumer
Micro Analysis
Macro Analysis
Strategy
International Market and Marketing Research
Primary Data
Secondary Data
Market Research
Conclusion

From the Paper:

"When entering an international market it is imperative to perform thorough market research. In Thomas Pink's case, the company must gather all the information on potential customers in these international markets. The research conducted by Thomas Pink on the markets of the United States, France, Turkey, Thailand, China, Ireland, and the United Arab Emirates has revealed that these markets lacked a shirt producer like Thomas Pink. Also, these markets presented a series of customers that matched the company's products. The expanding markets of Orient and the timing chosen by Thomas Pink to enter these markets was very opportunistic for the company, which used this niche to enter these markets with other products as well."

Sample of Sources Used:

• About Thomas Pink (2007). Thomas Pink. Retrieved October 25, 2007 from http://www.thomaspink.com/fcp/content/AboutUs/content.
• Thomas Pink (2007). Wikipedia, the free encyclopedia. Retrieved October 25, 2007 from http://en.wikipedia.org/wiki/Thomas_Pink.
• Durst, Martin J. (2007). Advantages of Internationalization. Retrieved October 26, 2007 from http://www.w3.org/2003/Talks/1109-XML-I18N/slide4-0.html.
• China (2007). Central Intelligence Agency. The World Factbook. Retrieved October 26, 2007 from https://www.cia.gov/library/publications/the-world-factbook/geos/ch.html.
• France (2007). Central Intelligence Agency. The World Factbook. Retrieved October 26, 2007 from https://www.cia.gov/library/publications/the-world-factbook/geos/fr.html.

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