An analysis of the background, development and internationalization of the shirt manufacturing company, Thomas Pink.
Written in 2008; 2,601 words; 11 sources; APA; $ 78.95
Paper Summary:
This paper discusses the internationalization of London's famous shirt maker, Thomas Pink. It describes a background of the company and some of the reasons for the company's success. The paper then looks at how the company has developed since its establishment and describes its internationalization process. Finally, the paper discusses the effect of the market and the consumer on the company's success.
Table of Contents:
Introduction
Internationalization Process
Thomas Pink Internationalization Push and Pull Factors
Political Factors
Economic Factors
Cultural Factors
Competitors
Apparel Market
Consumer
Micro Analysis
Macro Analysis
Strategy
International Market and Marketing Research
Primary Data
Secondary Data
Market Research
Conclusion
From the Paper:
"When entering an international market it is imperative to perform thorough market research. In Thomas Pink's case, the company must gather all the information on potential customers in these international markets. The research conducted by Thomas Pink on the markets of the United States, France, Turkey, Thailand, China, Ireland, and the United Arab Emirates has revealed that these markets lacked a shirt producer like Thomas Pink. Also, these markets presented a series of customers that matched the company's products. The expanding markets of Orient and the timing chosen by Thomas Pink to enter these markets was very opportunistic for the company, which used this niche to enter these markets with other products as well."
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