International Paper Company Report

Paper Summary:

This paper critiques the style, clarity, and content of a annual report published by the International Paper Company. The paper talks about choice of words, length of words, concrete versus abstract words, word economy, sentence length,and the paper's conversational style and comments on what is positive about the paper as well as what could use improvement.

From the Paper:

"International Paper's report is filled with abstract words, and it seems that half of the 100 page report is actually useless, since the information transmitted may have been put down on half that paper. Here is an example of the level of abstraction present in the report: "During 2003, International Paper continued to focus on managing the factors it can control, and further strengthened its core businesses through a rationalization and realignment program". Words like "factors", "strengthened", "rationalization" and "realignment" manage to create confusion at best and irritation at worst. A better strategy would have been to avoid such abstract notions and concentrate and a more "down to earth" approach. For instance, the following phrase would have been enough to get the message through: "In July 2003, we announced a program targeting significant additional reductions in overhead costs by late 2004, including the elimination of approximately 3,000 salaried positions in the United States"."

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