Paper Summary:

This paper provides a marketing analysis that discusses infrastructure as well as economic and social conditions - since each has a role in determining the suitability of a country in any marketing analysis process. The analysis focuses on the Asia Pacific region i.e., Australia, New Zealand, Fiji, Singapore, North Korea, South Korea, Philippines, Burma, Thailand, Laos and Vietnam in particular.

From the Paper:

"The availability of quality of commercial infrastructure is critically important in evaluating marketing operations abroad. The existing infrastructure varies in sophistication and in areas of weakness from country to country. The dynamics of the commercial infrastructure includes more than simply the number of airports and seaports. In marketing analysis one must also consider recent economic and political events as well as the general condition of the economy."

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