International Market Analysis--India

Paper Summary:

This paper discusses the political, economic, social and technological (PEST) risk dimensions associated with the Indian market. The perspective is based on the prospect of a computer products company, Lap Tops, opening up facilities in India related to contract manufacturing and design services for a new product, the Personal Assistant (PA) which is to compete with more expensive laptop products across world markets. Additionally, the character of this broad-based business initiative is examined in terms of its strengths, weaknesses, opportunities and threats (SWOT).

From the Paper:

"The Indian market is a promising market where its comparative advantages in international trade can be leveraged for competitive advantage. Lap Tops, a company that has identified an unmet market need for an inexpensive laptop that can operate on the two most popular consumer operating systems: Mac OSX and Microsoft Windows XP, has developed a strategy to manufacture laptop products in India as well as source and locate the engineering, design, and support staff for the operations in that market. The product is referred to as the Personal Assistant or PA for short and while it will be actively marketed to all the major world markets, the executive staff believes that India is the most promising location for its design, engineering and manufacturing facilities."

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