Paper Summary:

The paper focuses on three potential markets, Brazil, India and China, for telecom and IT mobility products. The paper uses Porter's Diamond analysis to determine the opportunities and risks as well as the cultural, social and ethical business behaviors in these countries.

Outline:
Mobility Products
Target Countries
Brazil
Opportunities and Risks
India
Opportunities and Risks
China
Opportunities and Risks
Cultural and Other Factors
Conclusion

From the Paper:

"Mobility products are those products designed to meet the functional needs of the customers while he/she is in movement. Example: Laptops in place of computer desktops, mobile phones in place of telephones etc. Important features in mobility products are they need to be compact, less weight, flexible, dynamic and adaptable. Mobility products do well in those markets where people are highly flexible and travel a lot.
"The three target countries as per my opinion would be India, china and Brazil. The main reason for my selection is that all these three countries are emerging markets and have great potential to grow. Let us analyze each of these countries with Porter's diamond."

Sample of Sources Used:

• Alexandre Ardichvili, "Ethical business practices in BRICs: Comparing perceptions of managers and employee in Brazil, Russia, India and China and G7 Nations." Cebcglobal.orgRetrieved April 19, 2010, from <http://www.cebcglobal.org/uploaded_files/Ethical_Business_Practices_in_BRICs.pdf >
• "IT in India-Tech cluster analysis" Retrieved April 19, 2010, from <http://www1.american.edu/academic.depts/ksb/citge/India%202.htm>
• Kuo, Chun-Jui (22 June 2005) "An analysis of the computer industry in China and Taiwan using Michael Porter's determinants of national competitive advantage." Allbusiness.comRetrieved April 19, 2010, from <http://www.allbusiness.com/management/842033-1.html>
• "Macroeconomical overview of Brazil"Retrieved April 19, 2010, from<http://www.slideshare.net/ajaypanandikar/macroeconomical-overview-of-brazil>

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