Paper Summary:

The paper discusses how using the Innovation Process can prevent radical innovations if the proposed innovation meets too much resistance as it passes through the filtering stages of the process. The paper explains that social and cultural factors can generate resistance to radical innovation, for it is dependent upon gaining support through each stage of filtering, but risk aversion is evident in the culture and society of many companies and this is an obstacle that can be very difficult to overcome. The paper discusses how because radical innovation is dependent upon the acquisition of new learning and behavior and the unlearning of old knowledge and behavior, it is vulnerable to resistance at every stage of the Innovation Process, for supporters of the status quo have successive opportunities to argue that it would be too disruptive and not worth the risks involved.

From the Paper:

"Using the Innovation Process can prevent radical innovations if the proposed innovation meets too much resistance as it passes through the filtering stages of the process. Social and cultural factors can generate resistance to radical innovation, for it is dependent upon gaining support through each stage of filtering, but risk aversion is evident in the..."

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