Industry Analysis: Mobile Advertising

Paper Summary:

In this paper, the author looks at the growing outdoor advertising industry and discusses the reasons for its increasing popularity over traditional advertising methods. The act of using personal vehicles to carry advertising messages is a rising economic trend due to the continued growth in American driving.

From the Paper:

"Traditionally, billboards and outdoor advertising have been considered an inexpensive way to reach consumers in targeted areas with specific businesses. One of the fastest growing sectors of the outdoor market is the emergence of the Internet E-commerce companies. One of the focuses that Driving Billboards is taking in the future is to determine methods of linking drivers who use mobile phones (an increasing segment) with the emergence of wireless internet connectivity and offer dot.com companies package deals, where they can advertise on a car or truck, with an advertising message that asks drivers to click on the Internet site for instant response. The future of this field is limitless."

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