A review of the manner in which the the media attach metaphoric meanings to a host of various images.
Written in 2006; 2,709 words; 2 sources; MLA; $ 81.95
Paper Summary:
The paper states that modern, corporate advertisers over the decades have effectively learned how to manipulate the consumers' buying habits. In order to increase their persuasive power over the modern consumer, advertisers align their products with extreme images of a desirable, perhaps even metaphoric lifestyle. The paper comments that the result is a story that anyone can achieve an iconic lifestyle by simply buying products. The paper continues and notes that similar to advertisers, the news media uses firmly implanted iconic images as metaphors. Then, by augmenting the metaphoric image with text and editorial, the media creates a controllable story, or narrative motif. In order to understand the news media's interpretation of current events correctly, this paper examines each type of the iconic image, their corresponding metaphors and the resulting narrative motifs. The paper begins with a detailed examination of each type of metaphorical image.
Outline:
Directionality of Movement
News Photographs
Assemblages of Images
The Statue of Liberty
Imaging Multitudes and Masses
Woman and Child Image
Water-Flood Imagery
The Flag of the USA
From the Paper:
"Photographs carry powerful messages since they are able to deliver a close reproduction of reality. The photographs' capture of reality give magazine covers a type of eyewitness testimony. However, this also means that the readers are more likely to be unaware that those pictures have been manipulated, and that they might have been designed to construct a specific message. Chavez notes, that "Photographs become both testimony and evidence for the position that immigration is a problem and that the nation's borders are being tested by people wishing to enter the country illegally" . Furthermore, photographs steer away any ideological bias accusations from magazines since they appear to represent what "really" happened."
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