Hershey Foods Corporation and Tootsie Roll Industries

Paper Summary:

This paper compares two confectionery companies: Hershey Foods Corporation and Tootsie Roll Industries. The confectionery industry is shown to be highly competitive, and the companies worthy of investment will be those that combine the abilities to maximize sales, minimize costs and maximize operating efficiencies. An analysis of their annual reports and financial statements is carried out to find out how profitable and viable they are, as well as how they manage and finance their operations.

From the Paper:

"The global confectionery industry, estimated at $100 billion USD, has never been more challenging, or more competitive. The world's leading confectionary companies struggle for market share in a mature industry characterized by increased numbers of firms competing for the same business, price erosion, and the necessity to produce more to maintain profit margins. To compete effectively, manufacturers are challenged to create new products, maximize efficiencies at the factory and corporate level and increase penetration within existing markets (Candy Industry, 1998). "

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