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Harrison-Keyes and E-Books
Analytical Essay # 123337
This paper discusses the efforts of publishing company, Harrison-Keyes, to introduce e-book publishing.
4,250 words (approx. 17 pages) |
10 sources |
APA | 2008
|
Published on: Jan 01, 2008
Paper Summary:
In this article, the writer considers the case of Harrison-Keyes, a publishing company that is attempting to move into e-books. The company has encountered a series of problems related to off shoring, customer concerns, and poor risk management. This paper examines the company's problems and devises an optimal solution.From the Paper:
"Harrison-Keyes Inc. is facing problems in its publishing business similar to those that have impacted the entire publishing industry. Competition from low-cost book retailers has proven to be a threat and Harrison-Keyes along with other print publishers has had to go back to the drawing board to develop strategies that will enable it to survive. The company's new CEO Meg McGill is attempting to introduce e-book publishing ..."Visitors who viewed this Analytical Essay also liked these:
Cite this paper
APA Citation:
Harrison-Keyes and E-Books (2012, April 01). Retrieved May 22, 2012, from http://www.academon.com/Analytical-Essay-Harrison-Keyes-and-E-Books/123337
MLA Citation:
"Harrison-Keyes and E-Books" 01 April 2012. Web. 22 May. 2012. <http://www.academon.com/Analytical-Essay-Harrison-Keyes-and-E-Books/123337>
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