Written in 2004; 2,300 words; 1 sources; APA; $ 79.95
Paper Summary:
This paper presents a review and evaluation of Jim Collins' 2001 book: "Good to Great". It discusses the type of leader needed to bring a company from good to enduring greatness. The paper looks at key concepts, examples and the methodology employed by Collins and his research team.
From the Paper:
"In Taking Good to Great business writer researcher teacher JimCollins asks the question how do good companies become great companies. He provides the answer and in so doing comes up with several conclusionst hat challenge conventional wisdom ..."
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