Gold's Gym

Paper Summary:

This paper presents an industry profile of Gold's Gym. The paper examines the company from four perspectives: the fitness industry's historical development, Gold's competitive structure, a general environment analysis, and the global nature of the fitness industry. The paper explores the Gold's Gym franchising policy.

From the Paper:

"In almost every nation of the world, fitness takes on a local feel in the sense that what has driven the specific nation in regard to health and fitness, survival and sport will inherently dictate what the fitness industry represents. In other words, in the Asian nations, martial arts may dictate the types of fitness organizations that will be successful and in the Middle East and Europe, group sports such as soccer may dictate the type of fitness program that excels. Obviously each region will have some factors that push one type of exercise over another. The United States is a major influence as well as the nation's wealth provides excess capitol for individuals to have the free time and money to seek exercise as a leisure activity. "As we enter the 21st century, one of the greatest accomplishments to be celebrated is the continuous pursuit of fitness since the beginning of man's existence. Throughout prehistoric time, man's quest for fitness has been driven by a desire to survive through hunting and gathering. Today, though no longer driven by subsistence requirements, fitness remains paramount to health and well-being."

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