Global Marketing

Paper Summary:

This paper explains that U.S. companies will find that the degree of success they achieve when doing business in Hong Kong will be much greater if they understand the cultural differences as well as the difference in business practices between the two countries. The paper then provides some insight into just what these differences in business practices and culture are.

From the Paper:

"Unfortunately, many foreign businesspersons that come to Hong Kong to do business are painfully unaware of the striking differences. One tends to attempt to proceed just as they would at home, especially U. S. businesspersons and often with dire results. Furthermore, one may encounter persons from various cultural backgrounds throughout the orient while doing business in Hong Kong therefore cultural awareness becomes a critical first portion of any marketing program."

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