Global Marketing

Paper Summary:

This paper looks at China's efforts to embrace market capitalism through international free trade. Specifically, the paper focuses on the distinctions between Chinese and American culture and how they often play a part in the process of adaptation for businesses repatriating in either direction. The paper makes the point that organizations must be considerate of concrete cultural value differences, which distinguish parties in a developing partnership.

From the Paper:

"It is vital, therefore, that the organization be primed for the arrival of expatriate personnel who will be uniquely armed to take an enlarged role in formulating the strategic marketing orientation of an organization. In addition to the requirement that sensitivity training and cultural diversity education be implemented, the organization as a whole must be reflective of a high-level of efficiency. This will be important to easing the initiation of an individual who must overcome the twin obstacles of finding comfort in the organization and finding comfort in the culture."

Sample of Sources Used:

• Aguilera, Ruth V. & George S. Yip. (2004). Corporate Governance and Globalization: Toward an Actor Centred Institutional Analysis. University of Illinois: College of Business. Ret. 10/11/07 <http://www.business.uiuc.edu/aguilera/pdf/Aguilera&Yip-Cha05-2004.pdf>.
• Bernstein, Aaron. (Dec. 6, 2004). Shaking Up Trade Theory. Business Week. Online at http://www.businessweek.com/magazine/content/04_49/b3911408.htm
• Elliot, Larry. (Sept. 2006). IMF: China Leading World Economic Upturn. Guardian Unlimited. Ret. 11/4/06 http://www.guardian.co.uk/globalisation/story/0,,1872175,00.html.
• Friedman, Tom. (2005). The World is Flat: A Brief History of the 21st Century. Farrar, Straus and Giroux.
• IBM. (2004). Globalization. IBM. Online at http://www-306.ibm.com/software/globalization/story2a.jsp

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