Global Marketing Strategies

Paper Summary:

The paper discusses global marketing strategies in general. The paper then examines the strategies employed by Motorola. It performs a SWOT analysis for Motorola highlighting its strengths, weaknesses, opportunities and current threats. In conclusion the paper shows that Motorola has all the advantages and internal strength necessary to succeed in a new market globally.

Outline:
Introduction
Market Entry Methods: Exporting, Licensing, Franchising, Joint Venture.
Review of Literature
Global Strategy at Motorola
SWOT Analysis for Motorola: Strengths, Weaknesses, Opportunities, Threats.
Strategy
Benchmarking and Best Practices
Implement Defective-Parts-Per-Million (DPPM)
Six Sigma Quality
Total Cycle Time Reduction
Product, Manufacturing and Environmental Leadership
Profit Improvement
Cost Leadership Strategy
Product Differentiation Strategy
Conclusions

From the Paper:

"Organizations have a choice of a wide range of market entry strategies in order to expand their operations internationally. The mode of entry into an international market is a reflection of the relative importance assigned to the following criteria:
1. The level of control the organization wishes to exercise over its interests/concepts overseas.
2. The amount of resources it is willing to commit to international expansion.
3. The flexibility it wishes to retain to allow its interests internationally to change their activities or operations quickly and at low cost.
4. The extent of payback required to meet overall sales/growth targets."

Sample of Sources Used:

• Alan M Rugman (2001), Viewpoint: The myth of global strategy, International Marketing Review. London, Vol. 18, Iss. 6 pg 583
• Esin Can Mutlu (2002) Journal of American Academy of Business, Cambridge Hollywood: Mar 2002. Vol. 1, Iss. 2; pg. 262, 9 pgs
• J Douglass Coates (Jul 2003), Sourcing in emerging markets: Some tips on avoiding trouble World Trade Troy Vol. 16 Iss. 7; pg. 40
• Johnson, Stephen R (1996) Helping firms expand into international markets. Economic Development Review. Schiller Park, Vol. 14, Iss. 3; pg. 43, 4 pgs
• Jiaqin Yang, Huei Lee (2002) Identifying key factors for successful joint venture in China, Industrial Management + Data Systems, Wembley, Vol. 102 Iss. 1/2; pg. 98, 12 pgs

More papers on Global Marketing Strategies:

• Analytical Essay # 134975 : "Global Financing Strategies"
• Analytical Essay # 123035 : "Global Staffing Strategies"
• Research Paper # 105267 : "Global Marketing Management Controls"

APA Citation:

MLA Citation: