An essay that examines 2008 Republican presidential candidate, Rudy Giulani's public relations strategy during his campaign.
Written in 2009; 1,867 words; 5 sources; MLA; $ 59.95
Paper Summary:
This essay discusses the issue of "damage control," a term used to describe the attempts of a candidate's public relations force to channel and direct public attention. The essay specifically refers to Rudy Giuliani's public relations force and their attempt at the task. The author expresses that this attempt was difficult due to negative publicity surrounding Giulani in relation to his close ally and former police commissioner, Bernard Kerik, who was involved in federal corruption charges.
From the Paper:
"Kerik was charged with corruption, for among other things accepting $165,000 in apartment renovations from a mob-linked construction firm, as well as indictment for tax fraud and other crimes committed while he was Corrections Department Commissioner under Giuliani. These are of concern for the Giuliani PR machine from a damage control standpoint, and public relations and integrity/character issue standpoint, so that Giuliani was in contact and advising Kerik during the time when the illegal activity for which Kerik was federally indicted for took place. Further, Giuliani actually called President Bush to recommend Kerik for the position of Director of Homeland Security "
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