An analysis of the marketing impact of external influences on the purchasing of Gateway plasma televisions.
Written in 2004; 2,268 words; 6 sources; MLA; $ 70.95
Paper Summary:
This paper presents an evaluation of the marketing impact of external influences on consumer behavior with regard to the purchasing of a Gateway plasma television. The paper discusses issues of culture, family, demographic and social stratification, reference groups, and technology. The paper examines the consumer trends regarding new, innovative technology, such as the plasma television.
From the Paper:
"Plasma TV is ultimately becoming a feasible option to the huge picture tube and projection TV sets as the prices are gradually lowering and several types of screen sizes are there on offer. Due to this, a lot of mainstream buyers surprisingly have spent lot money to buy these units due to the convenience of wall mounting the Plasma TV which goes in well with the plush decor of the home. Gateway Plasma TVs are ultra bright Plasma televisions having a 42-inch EDTV Plasma display with a 16:9 widescreen format. (Top 10 Plasma Televisions) The pricing strategy at Gateway for its Plasma TVs has been that it is 'price player'. The company intends to sell 42-inch screen plasma TV for just below $3000 which is hundred dollars cheaper compared to the price of its rival models. The next cheapest rival model of Gateway sells at $3596. The price of competing models in the United States is $6328. Gateway- a manufacturer of PCs has repositioned itself and made forays into Plasma television. After an unfortunate fall in profits, the company announced that it has made a turnaround and desires to go in for an advertisement of the fact. (Gateway Plasma TV to undercut prices)"
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