Gateway Communications

Paper Summary:

This analysis applies Porter's Five Forces Model to Gateway Communications, a company that sells direct to computer consumers through a modified Dell Computers direct channel approach. The paper concludes that with a solid base in R&D and an organized manufacturing capability, Gateway is an extremely able competitor as proven by its consistent if not stunning financial track record.

Table of Contents:
Five Force Analysis
Risk of Entry by Potential Competitors
Bargaining Power of Suppliers
Bargaining Power of Buyers
Risk of Entry by Potential Competitors
Threat of Substitute Products.
Conclusion

From the Paper:

"With a solid base in R&D and an organized manufacturing capability, Gateway is an extremely able competitor as proven by its consistent if not stunning financial track record. Its main weaknesses seem to derive from underestimating the consumer's taste and opinion levels; today's customer wants style along with standardized qualities like, ease of use, reliability, and compatibility with existing products."

More papers on Gateway Communications:

• Business Plan # 25102 : "Comparative Analysis of Dell and Gateway"
• Analytical Essay # 134938 : "Web Site Review: Women Gateway"
• Essay # 63512 : "Wireless Internet"

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