Future Product Demand

Paper Summary:

This paper analyzes the factors influencing the market future for 13 products from convenience food to crude oil. The author stresses that, in addition to the rapid evolution of technologies, consumers' behavior, demands and expectations also change. Thus, manufacturers are forced to adapt to new requirements. For example, some factors, which could influence the demand for pay-per-view television programming are cheaper monthly fees for competing television channels that air new films and programs, specific laws restricting airing of recent films and future technical improvements. Includes color diagrams showing the proportion each factor holds in influencing the future demand of each product.

Table of Contents:
Convenience Foods
Products Purchased on the Internet
Fax Machines
Film and Cameras
Video Rented from Retail Outlets
Pay-per-View Television Programming
Future Product Supply
Crude Oil
Computer Memory Chip
Hotel Rooms
Fast food Outlets in Emerging Markets
Credit cards Issued by Financial Institutions
Laptop Computers

From the Paper:

"When they were first invented, fax machines were considered cutting edge technologies. However, today there is nothing special about them. Present in most all companies and sometimes even within individuals' households, fax machines are used to send and receive information on paper. Opinions in regard to the future trend of fax machines vary. While some state that the demand will increase, others point out that the demand will take a downfall."

Sample of Sources Used:

• Reilly, M.D., Working Wives and Convenience Consumption, The Journal of Consumer Research, Volume 8, Number 4, March 1982
• Williams, J., New Online Shopping Trends, WebPro News, September 2006, http://www.webpronews.com/expertarticles/2006/09/18/new-online-shopping-trends, last accessed on November 16, 2007
• Prema, K., Faxes are Evolving (Trends in the Usage of Fax Machines), High Beam Research, March 2006
• The Death of Film? Digital cameras claim the future, Financial Express, February 2006, http://www.financialexpress.com/news/story/149140/, last accessed on November 16, 2007
• Campbell, A., The Long Slow Decline of the Video Store, Small Business Trends, February 2004, http://www.smallbiztrends.com/2004/02/the-long-slow-decline-of-the-video-store.html, last accessed on November 16, 2007

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• Research Proposal # 106780 : "Demand for Children's Toys"
• Essay # 61974 : "The Future of Dell Computer"

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