Future Automotive Market Analysis

Paper Summary:

This paper discusses how cultural factors affect the car that people choose and how as more people in Europe and the U.S. tend to develop their own preferences in automobile types and accessories, automobile manufacturers need to target the market to suit the needs of the different communities. It examines the difference between the markets in Europe and North America. In the U.S., the trend to drive big cars is driven by cultural content and the community lifestyle, the Europeans prefer to drive small and compact cars. Europeans take the energy factor into account when buying a car whilst Americans are enthusiastic to compare velocities and accessories. It looks at future trends and how the automobile manufacturers can target all markets by using a standard platform to develop different types of cars suitable to changing demand.

From the Paper:

"Chandler said that road infrastructures apparently become one of the challenging factors for car manufacturers to decide what to produce net and where to sell it. It is not that different in every country to pick a car to drive. The major differences in North American structures and Asian seem has made this fact. Asians buy small cars, and mostly, many of the Asian manufacturers also see it and made it fit, just to make it suitable with the crowded major streets where they have to pass through everyday. Many car manufacturers then think to make some adjustments to produce their car meeting the need (and preference) of most people living in the continent. For example, Honda made an expanded design to sell to American markets, while it present in smaller size series in Asia."

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