"First, Break All the Rules"

Paper Summary:

This paper explains that "First, Break all the Rules" by Marcus Buckingham and Curt Coffman discusses the Gallup Organization's efforts to provide a "measuring stick" in identifying and determining the factors that influence and reasons that lead to not only employee retention but also increased employee efficiency and performance. The author points out that Buckingham and Coffman directly linked employee retention and efficiency with employee satisfaction, which leads to a larger management concept identified as "human capital". The paper stresses that the importance of human capital is parallel to the emergence and development of brand imaging so prevalent in contemporary business practices.

From the Paper:

"Applied in the context of today's information- and service-oriented industries, the manager becomes even more significant because it is s/he who handles tasks that inspires the employee to do his/her best in her work and become loyal to the company s/he works in. Handling human capital is trickier nowadays, since "a great deal of a company's value now lies 'between the ears of its employees'...this means that when someone leaves a company, he takes his value with him-more often than not, straight to the competition." It is the employees' ideas, talent, and expertise that have greater weight than the company's products and services."

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