Environment Analysis of Ford

Paper Summary:

The paper addresses the anticipated changes in Ford's external environment over the next ten years by analyzing the remote environment, the industry environment and the operating environment. The paper also determines the company's long-term objectives. The paper concludes with recommendations for a change in the company's strategic plan.

Outline:
Remote Environment
Industry Environment
Operating Environment
Long-term Objectives
Conclusion

From the Paper:

"The remote environment consists of economic, social, political, technological, and ecological factors. Although all remote environment factors affect Ford, economic and ecological factors have a significant impact. Following a decline in the economy, Ford posted total revenue of $139.3 billion, which, according to the Ford website (2009), indicated a loss of $34.6 billion when compared to 2007 data. While minor fluctuations in sales are normal, Ford has realized a significant financial loss. Unlike others in the automotive industry, such as GM and Chrysler, Ford continues to work to avoid accepting government aid (Wilson, 2009). However, it is expected that Ford will seek federal aid if the economy worsens (Stoffer, Barkholz, LaReau, Wernle, & Wilson, 2009)."

Sample of Sources Used:

• Alfred, J. (2008). Executive interview. Motor Age, 127 (12), 50. Retrieved February 21, 2009, from EBSCOhost database.
• Ford awards environmental and conservation grants. (2009). Caribbean Business, 36 (33), G4. Retrieved February 21, 2009, from EBSCOhost database.
• Ford Motor Company. (2009). Retrieved February 18, 2009, from http://www.ford.com.
• Ford to pay $1.4 million for CCP pollution-control violations. (2008). Foundry Management and Technology, 136 (9), 22. Retrieved February 21, 2009, from EBSCOhost database.
• Healey, J. (2009). A Fusion of winning qualities. USA Today. Retrieved February 20, 2009, from EBSCOhost database.

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