A critique of an article by Chris McClean titled, "How Can Email Communication Affect Your Business?"
Written in 2004; 1,148 words; 1 sources; MLA; $ 39.95
Paper Summary:
This paper begins by summarizing the article, which attempts to help current and potential business owners, business partners, employees, and customers to be careful in how they use or abuse email. The writer then provides a critique of the article and concludes that the use of a personal anecdote regarding a response from a company to an email he once sent helps the author make the story fit into an interpersonal communication style. The actual article is included in the paper.
From the Paper:
"McClean shares a personal anecdote about how he once almost made a negative assumption about an entire business entity based solely on a response from that organization to an email he had sent to them. Conveniently, the story in the article has a happy ending because both he and the company rectified the situation by sending apologetic emails to each other. However, McClean does point out that there are those individuals who are out there in cyber land that may not use an apology to "right" a misrepresented or negatively interpreted email situation. Mclean also uses the article to show that business people using email may be limited in how they can interject personal feelings into electronic messages. One solution he proposes is to use "emoticons" to make email messaging more like face to face communication. Overall, the interpersonal communication article is an attempt to project his opinion of how email can be both good and bad for a business's image."
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