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E-Commerce
Analytical Essay # 104263
E-Commerce
Looks at e-commerce as a business model.
1,740 words (approx. 7 pages) |
5 sources |
APA | 2008
Paper Summary:
This paper examines trends in technological sophistication and managerial development, which have led to the widespread adoption of the Internet as the delivery platform for products and services. The author points out that one of the most important factors driving the spreading influence of the e-commerce business model is the reduction of costs; however, there is some doubt as to whether businesses engaged in e-commerce will be able to maintain the necessary financial structure required to support this business model. The paper relates that, from the customer perspective, the e-commerce business model is more conveniently positioned than traditional business models to generate repeat business.From the Paper:
"From the financial perspective, profitability from e-commerce will continue to depend on whether customers will be able to take advantage of low prices and free products by shopping online. As mentioned before, online shoppers exhibit low brand loyalty. As a result, they will move on to other sites at the first sign of trouble. In this respect, the e-commerce business model may be considered to be in the introductory stage of the product life cycle. This is because majority of the online shoppers are those consumers which keep abreast of technological developments."Sample of Sources Used:
- Gide, E & M. X. Wu. (2008). A study for establishing E-commerce Business Satisfaction model to measure e-commerce success in SMEs. International Journal of Electronic Customer Relationship Management, 1, 307-325. Retrieved on June 7, 2008 from Business Source Premier.
- Laudon, Kenneth., and Carol Traver. (2007). E-commerce: Business, Technology, Society. South western college pub.
- Martinez, Inmaculada J. & Juan Miguel Aguado. (2008). Conceptual and operative aspects of e-merchandizing. International Journal of Internet Marketing & Advertising, 4, 197-212. Retrieved on June 7, 2008 from Business Source Premier.
- McCue, Sarah. (2005). Farce to Force: Building E-commerce Strategies. McGraw Hill/Irwin.
- Schnieder, Gary P. (2005). Electronic Commerce. Course technology.
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Cite this paper
APA Citation:
E-Commerce (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Analytical-Essay-E-Commerce/104263
MLA Citation:
"E-Commerce" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Analytical-Essay-E-Commerce/104263>
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Jun 08, 2008 I have an MBA from National University of Singapore and a BBA from University of Dhaka, Bangladesh. In MBA, my major was in operations management. However I covered a wide variety of subjects in marketing, finance and accounting. My paper on the analysis of financial statements was published. I enrolled in National University of Singapore because I was offered a full scholarship from the Asian Development Bank, one of eight such awards given every year. As part of an exchange program, I also spent one quarter in University of Washington, Seattle. There I covered four subjects in marketing, statistics, operations and IT. I have also worked in a variety of professional roles that allowed to me apply my academic learnings to real life.
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