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E-Business


E-Business
Summarizes the article, "Extending the reach of e-business".
1,610 words (approx. 6.4 pages) | 1 source | APA | 2005 United States


Paper Summary:

This paper presents a summary of the article "Extending the reach of e-business", by S. Tamer Cavusgill; published in Marketing Management Magazine in 2002. The overall goal of the article is to describe the ways in which e-commerce has transformed the way that business is done; it does so through examples of outcomes and software solutions which enable companies of all sizes and in all locations to compete on a more level playing field.

Cite this paper

APA Citation:

E-Business (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Analytical-Essay-E-Business/69423

MLA Citation:

"E-Business" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Analytical-Essay-E-Business/69423>




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