Summarizes the article, "Extending the reach of e-business".
Written in 2005; 1,610 words; 1 sources; APA; $ 55.95
Paper Summary:
This paper presents a summary of the article "Extending the reach of e-business", by S. Tamer Cavusgill; published in Marketing Management Magazine in 2002. The overall goal of the article is to describe the ways in which e-commerce has transformed the way that business is done; it does so through examples of outcomes and software solutions which enable companies of all sizes and in all locations to compete on a more level playing field.
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