E-Business to Consumer Review

Paper Summary:

A review of several companies and their web sites that use B2C models such as: Amazon, Nabisco and more. It discusses how the sites are customized for retailers, value-added resellers and other businesses. The Business to consumer model encompasses the entire commerce model where businesses and consumers interact electronically or digitally in some way, usually through the internet. The ultimate goal for B2C is to entice prospects, turn them into customers, and then to retain these customers, sharing value throughout the process.

Table of Contents
Introduction
Amazon.com
Nabisco (product of Kraft Foods, Inc.)
Gateway, Inc.
Conclusion
Appendix A (Analysis Task Chart)
References

From the Paper:

"E-business has transformed traditional key business processes with Internet technologies. As the World Wide Web (WWW) continues to change every aspect of our lives, none has been felt as much as the metamorphosis on the way today's businesses operate. At one time, business-to-consumer (B2C) referred to online trading and auctions (i.e., online stock markets and online auctions for computers and other goods (unknown author 2). Today it encompasses the entire commerce model where businesses and consumers interact electronically or digitally in some way. The ultimate goal for B2C is to entice prospects, turn them into customers, and then to retain these customers, sharing value throughout the process."

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