Domino's Pizza

Paper Summary:

This paper presents a public relations communications process analysis of Domino's Pizza, providing insight into one of the food industry's most successful organizations. The paper focuses on how the organization regularly communicates with its external public, examines the overall effectiveness and impact of the communications process, and gives some specific examples of the public relations tools used.

From the Paper:

"Dominos has an excellent approach to advertising strategy and media campaigns. In 2003, Domino's Pizza was nominated as the pizza chain of the year by Pizza Today which is the leading pizza industry magazine. Domino's Pizza has demonstrated a consistent ability to grow in spite of a consistently turbulent economy and stock market. Obviously public relations and advertising are far from foolproof so the organizational growth can also be credited to a solid understanding of market research that senior management uses to make various strategic decisions. The company has been very generous with its advertising budget and the company is also considered as a community asset when it comes to social and ethical matters."

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