Paper Summary:

This paper is an attempt to explore how marketers can break down and assess various demographic segments and, more broadly speaking, consumer markets as a whole. The paper looks at some of the interesting features of Canadian demographics and also looks at the organizational buying behavior of an organization (this buying behavior is correlated to the purchasing decisions consumers enter into). Finally, a SWOT analysis on a specific company is attempted, but the profile information about the company is not available.

From the Paper:

"Study of a Canadian City (Thunder Bay): The population of Thunder Bay, Ontario, is 109,140 (as of 2006). The median age of the city is 41.7 and 7,575 of the city's 91,350 residents over the age of 15 are in common-law relationships. Furthermore, 30,215 adults over the age of 15 are unmarried, 42,710 are legally married, 3,870 are separated, 6,945 are divorced, and 7,610 are widowed; it is worth noting that women outstrip men in all of these statistics (Statistics Canada, "Thunder Bay, Ontario" [All Data], tables-1-4). With regards to other items. similarly interesting statistics reveal..."

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