Defining Public Relations

Paper Summary:

In this paper, the author attempts to define the term 'public relations' by providing her own personal definition as well as more standard definitions of the term. Furthermore, the author compares these definitions gathered from different sources and attempts to explain why 'public relations' has been defined in differing ways by different groups. The author of the paper defines the term as the art of creating a good, well recognizable name for your business.

From the Paper:

"Public relations is a field that is thought to be a combination of many things which often include advertising, marketing, schmoozing with the press, etc. There have been many varying definitions of public relations over the years and many would argue that none of them are completely right or wrong."

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