Paper Summary:

This paper explains that global business environments have become so complex that a strategy, which may have worked successfully in the past, now calls for new requirements for a different solution; furthermore, solutions are sometimes contradictory to those previously adopted. The author points out that decentralization has its many advantages, the most notable being the ability and capacity to quickly respond to market challenges and to react to external factors. The paper relates that, in general, any rational organization has profit maximization as its primordial goal; on the other hand, this strategic goal sometimes comes up against many of the company's social and environmental responsibilities, in some cases causing significant disasters.

Table of Contents
Strategic Thinking
Strategy Formation
Strategic Change
Business Level Strategy
Corporate Level Strategy
Network Level Strategy
The Industry Context
The Organizational Context
The International Context
Organizational Purpose

From the Paper:

"This paradox refers to the fact that creativity and rational analysis need to coexist in a company in order for it to survive. This paradox is applicable to any individual's life as well: we often find ourselves in a situation where the decision we take relies on instinct and imagination rather than on the planning and analysis performed previously. This is the same in the case of organizations and General Electrics is perhaps the best example in this sense."

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