A discussion on the reasons why customer service is so important and suggestions on how this is best attained.
Written in 2008; 1,519 words; 5 sources; APA; $ 50.95
Paper Summary:
The paper discusses the issue of customer service and states that in order to have an organization dedicated to total quality service, both customer service and benchmarking are extremely important. These two factors combine in many ways to help create total quality service in an organization. The paper continues and discusses at length why customer service is obviously very important.
From the Paper:
"Because of this, businesses have to change the way that they look at customers and the retention strategies that they employ to keep them. There are customer retention strategies that are largely used in any service industry. Some places offer coupons in an attempt to bring people into their business but then offer to give them discounts if they continue to utilize their services. Most airlines offer frequent-flier mileage programs where individuals who remain loyal to that airline can receive free or discounted trips (Rylander & Provost, 2006). Some through the mail music companies offer discounts depending on the amount of music that is purchased."
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