Paper Summary:

This essay explores how consumerism and consumer culture, fueled by advertisements, shapes the consumer's identity, especially affecting people on the fringes of the hegemonic society. The writer takes a look at a few brief articles, dealing specifically with porn and Barbies. The writer concludes that the solution to this consumer culture enveloping identities is to allow for an ethics of listening in combination with personal narratives.

From the Paper:

"A gum ad scattered through out the Toronto subway system depicts two men holding hands, one of which has a large blue stain on his shoulder; there are similar ads, one with a heterosexual pairing, one with a black couple and another with a mixed race pairing: each pair is young, more than vaguely flirtatious, well dressed and impeccably neat. The people are presented as shining, healthy representatives of various identities. While it is refreshing to see a variety of ethnicities and sexualities displayed, ads that would have been very unlikely in such a casual public ..."

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