Paper Summary:

The paper looks at three consumer markets - Europe, Japan and the United States - that have established themselves as among the most influential consumer markets anywhere in the world. The paper explores the salient features of each and also examines the similarities which exist between them. As well, the paper considers what the spending and consumption habits of each market say about the peculiar cultures of each. In the final analysis, the paper concludes that placed within their cultural context, it is clear that the world's great consumer markets are shaped by a complex confluence of social, cultural and even political factors.

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