Commercialization of Love

Paper Summary:

This paper discusses how human intelligence and cultural diversity have given rise to a tremendous variety of societal beliefs about romantic love and marriage. In particular, this paper looks at how, in the United States, sex and love have been commercialized to such a degree that it is clearly the dominant overall marketing theme of the advertising industries.

From the Paper:

"Generally, commercial advertising exploits the same idealistic and unrealistic image of romantic love and marriage that has always been promoted by the motion picture, music recording and television industries. Romance novels, movies and popular music all rely on the romantic notion of "true love," according to which each person has a corresponding "perfect" mate waiting to be found. Furthermore, both American popular culture and commercial advertising have always invested heavily in the theme of "happily ever after," according to which true love, once found, is always wonderful and everlasting."

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