Coca Cola and International Business

Paper Summary:

The paper explains why the Indian population has benefited from Coke's entrance into its market and why Coca Cola desires to expand into this foreign market. The paper discusses the various factors Coca Cola has to consider in marketing to a new area and concludes that a company that sufficiently researches the markets within the country it is entering stands to enjoy significant gains.

Outline:
Introduction
Benefits to India from Coke's Entrance to the Market
Why the Indian Market Place is Attractive to Coca Cola
Conclusion

From the Paper:

"The Indian population has benefited from Coke's entrance into the market, a factor which stands strongly in favor of Coke's success. One of the reasons for this benefit has been the fact that Indian firms and investors have been allowed to purchase equity in Coca Cola's Indian bottler, a factor that allows the Indian consumer to purchase a product from an international company while still benefiting the local economy. The amount of return is seen on the investments made by Indian consumers."

Sample of Sources Used:

• Kaul, P. (2001) Coke Plans a Maaza Summer for 2001. Indian Express Newspapers. Retrieved August 18, 2006 from: http://www.expressindia.com/fe/daily/20010124/fst24020.html.
• Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9, 249-254.
• Kripalani, M. & Clifford, M.L. (2003, February 10) Finally, Coke Gets it Right in India. Business Week. Retrieved August 18, 2006 from: http://www.businessweek.com/print/magazine/content/03_06/b3819080.htm?chan=mz.
• Ministry of Foreign Affairs. (N.D.) Success Stories in India. Indian Government. Retrieved August 18, 2006 from: http://meaindia.nic.in/indiapublication/Success%20stories%20in%20India.htm.

More papers on Coca Cola and International Business:

• Case Study # 148209 : "Coca-Cola Company's International Business Activities"
• Essay # 109848 : "Coca Cola"
• Case Study # 9840 : "The Coca Cola Company"

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