Chinese Media Industry

Paper Summary:

This paper documents the shifts and changes that have shaped the media industry as to societal, political, organizational, or national influences in the formation, governance and processes within the media industry in China. Further, the paper focuses on elements, both in the historical sense and that of the present day, and attempts to determine what influences the political economy of the media industry. The paper examines the theories surrounding the political economy of communication and the culture industry in a theoretical framework. The paper explores the theories of political economy in media communications, while contrasting and comparing the Western media industry with that of the media industry in China.

From the Paper:

"China entered into the World Trade Organization and gave rise to speculations that the world's largest media market might be much more easily accessible to publishers in the international media industry. The market economy in China is making gains however the media industry including the print remains in the governments hands which results in a product that is "forced-fed to all levels of governments offices, at a cost ultimately assumed by the taxpayers" (China Daily 2003) . In fact estimates for the taxes in China's media market are stated to be "16 to 20 billion a year. " (China Daily, 2003) Government spending pays approximately "6 to 10 billion Yuan" of that amount. (China Daily 2003) The media industry in China is under total government control with a very few foreign investors as well as private investors involved on the retail side of business."

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