Chinese Children's Market

Paper Summary:

This paper provides a review of an article concerning marketing and media habits of children in China, as it relates to the possible western market penetration. The paper critiques the article's effectiveness as market research and offers suggestions as to what could be done in the future to provide better research.

From the Paper:

"The article "Chinese children as consumers: an analysis of their new product information sources" looks at the main influences on buying practices of young children in China between the ages of eight and thirteen years old. The researchers found this to be an important study because of the size of the Chinese market and the influence Chinese children have on the buying habits of the adults around them as found in previous research. Studies on the effects of mass media, especially television, had not been adequately studied in the Chinese market, the largest on Earth, according to the authors."

More papers on Chinese Children's Market:

• Dissertation or Thesis # 109012 : "The Localization of McDonald's in China"
• Essay # 11235 : "Entering The Chinese Consumer Market"
• Research Proposal # 74962 : "Customer Satisfaction in the Chinese Realty Market"

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